Technology is changing the way that we interact with the world around us every day. Two new technological developments that are having a profound impact on the way people interact are virtual reality (VR) and augmented reality (AR) technologies. But how are these two distinct technologies different, and what are their similarities? We'll cover the details of VR vs AR, along with the benefits of both, to help you understand this new technology.
What Is Virtual Reality?
Once thought of as the stuff of science-fiction movies and novels, virtual reality has quickly developed into a widely-used technology in our time, and its use continues to expand. Virtual reality is the name for technology that creates an entirely immersive experience for users, shutting out the physical world around them. The use of headsets or other visual equipment is often necessary to achieve this reality-altering effect for users.
The applications of virtual reality technology are vast, and more uses are being developed with every passing day. One of the fields that showed early interest in this technology was the entertainment business. Games can provide a more immersive experience to players by virtually transporting them into the world they're exploring, and music or sports events can transport viewers to a concert or game right from the comfort of their own home.
What Is Augmented Reality?
Although there are similarities between augmented reality and virtual reality, the two are distinct in important ways that make them each suited for certain applications. Whereas virtual reality completely immerses the user in an experience while shutting off the outside world, augmented reality adds digital elements to the world around users to create an exciting experience that engages users by changing the way they look at their surroundings.
A number of different applications have been found for this augmented reality technology, but one of the areas that has seen the most widespread adaptation has been in social media. Filters on services like Snapchat or Instagram have allowed users to enhance the pictures they take and share with augmented reality elements. There are also applications for augmented reality in mobile gaming, such as the phenomenal success of Pokemon Go.
Advantages of Both Technologies
Both of these technologies offer brands a new way to reach customers that feels highly personalized and engaging. Whereas before your virtual presence was something that your users could just read on a screen, VR and AR technologies allow that presence to jump off the screen and into the world around users. This allows for a more memorable, interactive experience that will increase users' engagement and give them an experience unlike anything they've ever had.
These new fields of technology are always changing, with new applications for both augmented reality and virtual reality being developed all the time. Stay on the cutting edge of new advances in the VR and AR world by getting all the latest headlines from us. Stay tuned to VR Trend Magazine for all the latest information!